Center for Discovery

Internet Marketing Specialist - Behavioral Health

US-CA-Los Alamitos
4 months ago(8/3/2017 5:57 PM)
Job ID
2017-1590
# of Openings
1
Category
Marketing
Job Type
Regular Full-Time

Overview

The Internet Marketing Specialist will facilitate all Internet marketing reports and assigned documentation related to Internet Admissions within Center For Discovery. Furthermore, the Internet Marketing Specialist’s function is to be a key driver in creating, analyzing, measuring and optimizing online marketing programs to realize marketing goals.

Qualifications

  • Bachelor degree with emphasis in marketing, communications, advertising, or any related field
  • Deep interest and knowledge of SEM and business analytics, passion about a career in internet marketing with a social purpose
  • Proficiency of all Microsoft Office products, including Word, Excel and PowerPoint
  • Knowledge of PPC marketing, specifically Google AdWords and Google Analytics
  • Good verbal, writing communication and presentation skills
  • Good organizational skills and inter personal skills
  • Self-motivated with a high level of creativity and a sense of urgency
  • Ability to manage several simultaneous projects and resources without losing focus
  • Highly organized and an eye for detail
  • Work with multiple technology platforms to efficiently execute your job (platforms such as: twitter, hootsuite, google analytics, facebook, FB analytics, YouTube, Pinterest, etc.)

Responsibilities

  • Write well designed, testable, efficient code by using best software development practices

  • Cooperate with web designers to match visual design intent

  • Development and implement innovative marketing campaigns
  • Generates departmental reports
  • Design, manage and implement Internet marketing campaigns including paid and organic marketing and remarketing
  • Analyze and report program performance; provide recommendations and results for improvement
  • Propose new internet marketing strategies and methodologies
  • Monitoring and optimizing actively managed keywords
  • Maintain and foster day-to-day company relationships through presentations, written reports and conference calls
  • Work closely with the Executive Director of Admissions and Marketing in creating the voice of the company.
  • Establish work flow for requesting, creating, editing, publishing, and retiring content.
  • Ensure consistent global experience and implement appropriate localization/translation.
  • Plan and create high-impact, optimized content in support of demand generation goals and corporate initiatives.
  • Recommend, prioritize, and deploy an appropriate mix of communications strategies and tactics in the social space to drive brand awareness, engagement, and traffic in support of the overall digital/social media strategies.
  • Advise on weekly/monthly content calendars for our social media platforms (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.)
  • Recommend changes to our strategy based on your observations of fans’ interests and behavior General

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed